Consumer Goods
Adapting to demand with agile supply chain analytics and data-driven product strategies.
Strategic digital transformation for Consumer Goods
Optimizing supply chains and marketing strategies for FMCG brands using data analytics. We help companies adapt to changing consumer behaviors in real-time.
[ DATA ]
CPG Analytics
Understanding the consumer.
Case Study
Sensor-driven, cashierless shopping with linked POS, cloud payments, and automated receipts.
Read MoreIndustry Challenges
Distribution Network Complexity
FMCG companies in the GCC operate through layers of distributors and sub-distributors. Visibility into secondary sales, retailer stock levels, and promotion execution is limited.
Trade Promotion Effectiveness
Brands spend 15–25% of revenue on trade promotions but struggle to measure ROI. Disconnected systems make it difficult to track which promotions drove incremental sales.
What We Deliver
01
Distribution Management Systems
Route-to-market platforms tracking primary and secondary sales, distributor inventory, and order management with mobile apps for field sales teams.
02
Trade Promotion Management
Planning, execution, and analysis tools for trade promotions with retailer-level ROI measurement and automated claim settlement.
03
Product Information Management
Centralised product data repositories ensuring consistent, accurate product information across all retail channels and marketplaces.
95%
Field sales route compliance achieved with mobile DMS
12%
Improvement in trade promotion ROI after platform deployment
Frequently Asked Questions
Yes. Our DMS platforms handle multiple distributor hierarchies, territory management, and inter-distributor stock transfers common in GCC FMCG distribution.